Atlanta landscaping company went from underperforming marketing to 2x revenue growth
Overview
An Atlanta-based, multi-location landscaping company offering design, installation, maintenance, and commercial services was investing heavily in digital marketing, but seeing limited returns. Despite significant spend on SEO and PPC, the business faced:
High monthly marketing costs with no clear connection to revenue
Customer reviews below a 4.0, which hurts trust
Minimal presence on social media and local platforms
An unmaintained Google Business Profile that was limiting local visibility
A slow website with poor user experience and weak calls-to-action
Missed opportunities due to automated phone systems and dropped calls
Reporting focused only on traffic, not actual lead conversions or sales
Our approach
We didn’t start by changing ads or increasing spend. We started by understanding how the business actually generated revenue.
30-day marketing & sales discovery plan
New Start Revenue conducted a deep-dive evaluation of both marketing and sales operations:
Listened to real sales calls to identify missed opportunities
Met directly with the sales team to understand workflows and challenges
Audited all digital assets (website, SEO, listings, social media)
Reviewed print and offline marketing for consistency
This uncovered a major issue: The company wasn’t just losing leads; they were losing them before they ever spoke to a person.
Fixing the conversion bottlenecks
Before driving more traffic, we ensured the business could capture and convert the leads they already had. Key improvements included:
Replacing the automated phone system with a live answering service
Hiring and training a third-party receptionist team
Eliminating missed calls and improving first impressions
Increasing responsiveness across all inbound channels
Website & seo optimization
We rebuilt the digital foundation to improve both visibility and conversions:
Implemented technical SEO fixes to improve site performance
Increased site speed and mobile usability
Restructured the homepage with clear, high-impact calls-to-action
Improved user flow to guide visitors toward contacting the business
Local seo & reputation management
To strengthen trust and local rankings:
Created location pages targeting the cities they serviced
Optimized and actively managed the Google Business Profile and added additional listings for quality backlinks and to build trust in the brand locally
Implemented a system to increase and improve customer reviews, which increased reviews to a 4.6 rating
Content & social media strategy
We built a consistent presence to support brand authority and engagement:
Developed high-quality, original social media content
Showcased completed projects and customer experiences
Increased visibility in the local Atlanta market
The results
With a stronger foundation and smarter strategy, the company saw significant growth:
+30% increase in lead conversions
Major reduction in missed calls and lost opportunities
Improved online reputation and local visibility
Significant decrease in PPC dependency due to organic performance
Revenue doubled within 18 months
Why this worked
Most marketing agencies focus on driving traffic. We focus on what happens after the lead comes in. By fixing conversion issues, improving customer experience, and aligning marketing with real sales performance, New Start Revenue helped this company:
Capture more of the leads they were already generating
Build trust through reviews and visibility
Reduce wasted marketing spend
Increase visibility in targeted service area locations
FAQ
What is the best marketing strategy for landscaping companies in Atlanta?
A strong strategy combines local SEO, high review ratings, fast response times to leads, and a high-converting website, not just paid ads.
Why was this landscaping company losing leads?
They were missing calls due to an automated phone system, had weak calls-to-action on their website, and lacked strong reviews.
How important is answering calls for service-based businesses?
It’s critical. Many customers will call the first company they find and move on if no one answers. Live answering can dramatically increase conversions.
Can improving reviews really increase revenue?
Yes. Higher ratings improve trust, increase click-through rates, and boost local SEO rankings, leading to more leads and higher close rates. You also need to respond to every review, and for local businesses, it is important to add the city to those responses and request that clients do the same.
What role does website design play in lead generation?
A well-structured website with clear calls-to-action and fast load times helps convert visitors into leads. Poor design leads to lost opportunities.
How can landscaping companies reduce reliance on paid ads?
By investing in SEO, AEO, reputation management, and conversion optimization, businesses can generate consistent organic leads and reduce the need for PPC. Does PPC still matter? Yes, but you want strong lead generation from other marketing channels.
What is a Google Business Profile and why does it matter?
It’s a key local SEO tool that helps businesses appear in map results. An optimized and actively managed profile increases visibility, credibility, and inbound leads. One thing many local business owners also fail to realize is that adding other listings with consistent NAP increases your visibility even more.
